Ecommerce - Its Role and Significance

Published: 07th August 2007
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The Internet is now a flourishing industry. With the knowledge advancing at a fast pace, more and more people are open to computers and internet. Progressively they are learning to operate the Internet for their day to day needs. Here Ecommerce websites take a front seat, reaching out to the millions of people looking for your kind of product or services online.

Ecommerce or Electronic Commerce is actually trading of, either goods or services on the internet.

Prior to drawing a final conclusion in any business, you must always remember to take into account the advantages your company would obtain upon executing the new approach of ecommerce. Therefore, the most important thing that you must consider here is whether your business actually needs ecommerce?

Ecommerce-is it for you?

The arrival of ecommerce websites has brought vast change in the process of purchasing and selling goods. In this regard, it is important to consider websites like ebay, amazon etc. They have widely used the ecommerce process to make sales revenue.

So, whether you already own a business or initiating a new one, whether the volume of your business is large or small, you can always gain advantage by focusing your products or services online, thereby gaining a huge amount of viewer exposure. In a nutshell, just any selling/buying business can benefit by the ecommerce method.

So how can you earn bigger sales revenue from an ecommerce website?

There are several advantages of having an ecommerce website. Exposure - The products displayed on your website present large publicity to the millions of visitors on the web. For example, if you have a computer showroom in a city, the visitors would include people from in and around the city. Hardly there will be visitors from places outside your city. Thus limiting your product visibility. On the contrary, if your products are showcased on a website, it joins you to the plentifull people who access the internet and searching for similar product as that of yours.

Time and Convenience - Time is one of the critical factor in our lives now-a-days. A customer may find it difficult to visit your store physically everytime. On the other hand, if you have your store displayed on the Internet, anyone can pay a visit to your online store at their convenient time.

Your store closes at some point of time. But your e-store works 24X7 for you to fetch in customers. Moreover, with all your product images and descriptions provided on your estore, the customer gets a methodical idea about your product and you do not have to use time explaining the same thing to each and every visitor to your store.

Moreover, it greatly saves time consumed per tranaction. Any sales

executive will definitely take some time to illustrate your product to each customer. Your ecommerce website carries out similar job to hundreds and thousands of your probable customers at the same time. As all the information about your product are supplied earlier to your customer's visit, much less time is required to convey the benefits of your product to them, thereby making it easier to close the deal. Thus, more number of transactions can occur within a day.

Displaying your Product through Demonstrations and illustrations, gives a clear and thorough idea about your product without the effort of hiring and training personnel to do so.

Cost Effective - Sustaining a store in a primary locality is not highly expensive. Alternatively using the ecommerce is a whole lot easier way of displayingexhibiting and giving information about your products.

Moreover promotion of your store and its products must be carried out from time-to-time. Using web as a media of advertising your website, is much cheaper compared to that of other audio-visual medias, like radio or TV.

In an ecommerce website all that you require is a professional website design, that looks equally potential as your competitor, Search Engine Optimization to rank your website with your other competitors, and the annual hosting fees.

Largely speaking, there are no major obstruction of Ecommerce websites.

Gradually, many people are beginning to comprehend the fact that, ecommerce is an extremely feasible means of purchase as compared to the age old traditional process of buying. Thus, with this ever budding technology, ecommerce will continue to flourish globally and in due course become a important business strategy that needs to be implemented in order to prosper in the fast-growing market and keep abreast with your competitors.

Monalisa is the Business Development Manager of Designarcade, an India based Website Design and Development Company, specializing in affordable ecommerce website design solutions. Visit them at or you can reach her at

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